R’Pure

Audacious yet pragmatic, R’Pure involves itself in the structural identity of a product, driven by its love for the Applied Arts. Sébastien Servaire, co-founder of the studio, demonstrates his passion for the trade and those who shape it. Industrialists and craftsman have become natural partners in R’Pure projects, bringing the creative and technical solutions required to reach the perfect realization of its packaging, product and graphic design. Working within the cosmetic, alcohol and food categories with a brand-advancement approach to product design, R’Pure is an intuitive experimental studio that opens new creative ways within Raison Pure Design Group.

Built in the image of its founder, the R'Pure team is a young, creative and pragmatic group from the design world – a creative collective that has chosen to join a business in the service of other businesses. They are driven by a passion for 3D design and always prefer Lego to the ego for its infinite possibilities of construction. They are proud to bring to form their projects in partnership with the brands.

After studies in Applied Art, Sébastien Servaire was seized by the world of work. With his creative, pragmatic and entrepreneurial spirit he is already a team leader and Creative Director when others would only dream of such achievements. Today, with his straight-forward and human approach, he still prefers being a business leader to being a creator. He founded the R'Pure studio in 2001 within the Raison Pure group, where he embodies its 3D design wing, thanks to his perfect knowledge of the market and of packaging manufacturers.

Erwann PIVERT
Research and development director
+33 (0)1 40 53 39 04
e.pivert@rpure.com

Grégory SIDOINE
Chief financial director
+33 (0)1 40 53 39 06
g.sidoine@rpure.com

Clara GAILLERES
Development manager
+33 (0)1 40 53 39 08
c.gailleres@rpure.com

Raison Pure Design Group believes great creativity comes from a compelling juxtaposition of rational thought and emotional response.  This philosophy has sustained us for more than 20 years and is manifest in the independent spirit that defines each of our companies: Raison Pure Paris, Raison Pure New York, R’Pure Studio, Raison Pure 100 and Gallery R’Pure.

From Strategic Branding to Product Innovation, from Experience Design to Sustainable Development, Raison Pure Design Group engages in creative challenges that demand tangible results.

Our success in creating enduring brand icons is testament to our company’s approach which encourages each entity to express its own unique vision, capabilities and cultural perspective.  The result is emotionally fresh and intellectually mature, culturally attune and still focused on the long-term.

Above all, we seek to tell brand stories that lead to unforgettable products and experiences.

Raison Pure Paris
Raison Pure New York
Raison Pure 100

The R'Pure Gallery opened its doors in May 2007 in New York. Dedicated to the creative vision of R'Pure's group of designers through the R'Pure Collection of furniture and other objects, the gallery also profiles the work of up-and-coming artists and designers who share the same approach to design and whose designs say something poetic through their creativity, craft, materials and know-how.

The Gallery is therefore able to attract interior architects, design lovers and collectors in search of exclusive pieces, found nowhere else, to add a lyrical touch to their interiors.

Le site www.rpure.net est édité par la société R'Pure Studio SAS de droit français, au capital de 37 000€, inscrite au RCS de Paris sous le numéro B481 168 540.

Le siège social se situe au 25 rue Alphonse de Neuville - 75017 PARIS - France - 01 40 53 39 01.

Le directeur de la publication est Sébastien SERVAIRE.

L'hébergeur du site www.rpure.net est AIXIA, Parc des Béthunes - 27 rue des Béthunes - BP40516 Saint Ouen L'Aumone - 95005 CERGY - 01 34 40 95 05